ICBC brought Wiikan on board to create a retail experience that was consistent with their new brand and brought it to life through signage at all ICBC retail locations in the Lower Mainland and at head office. As part of the project, Wiikan was required to only use images from the company’s library and to adhere to ICBC’s brand standards and PMS colours.
Wiikan supplied and installed large format replaceable graphics that were up to thirty-five feet wide by eight feet high. Several rounds of mock ups ensured that the end result met the client’s strict branding standards and ensured dye-sublimation. ICBC was so satisfied with the end product, Wiikan is now responsible for the design, production and installation of signage at all new ICBC retail locations.