Canada-wide, Mercedes Benz’s standard for showroom graphics was grand format vinyl murals that were glued directly to the showroom drywall. These graphics were costly to produce, but replacing them with new content was difficult. Since the content remained stagnant, the murals no longer enticed buyers while exploring the showroom floor.
Wiikan’s solution was to implement grand format light-box graphics that contained custom sized replaceable murals, allowing for more flexibility to change content. Wiikan designed, produced and installed the light boxes resulting in a more engaging, and complementary brand experience between the product and advertising. The successful implementation led to additional proposals for various other graphics for showrooms, administration offices, and the like.
The result was a more engaging and consistent brand experience for customers in the showroom.